All over the Web,
marketing and sales managers are realising that
manual systems for managing their online offering
could leave them vulnerable. For example, a PC
worth Rs. 50,000 could mistakenly be displayed
on the web for Rs. 5,000 resulting in a major
embarassment and losses for your company.
With a Content Management System (CMS), it becomes
very difficult for content assets to be on the
site accidentally. Any updates must pass through
commissioning, creation and one or more predefined
signoff steps before the system will publish it.
The resulting audit trail provides accountability
for each action.
Many sites are now pulling content from, and pushing
content to, systems run by other organisations,
best handled by a CMS. At its simplest, this will
allow you to pull headlines and articles from
a relevant news site, or gain an income stream
by syndicating your own material to other site.
Alternatively, it could be a way to share product
specifications, prices, marketing information
and availability with suppliers and vendors.
Sites that are operated by a team distributed
between offices, companies or even countries and
notifying a participant of an assigned task becomes
more complicated than calling across the room.
The CMS could notify a participant by email, by
SMS (mobile phone text messaging), by fax or even
by auto-generated letter. Because all the major
tools have a web interface, participants can perform
their task and view its results from anywhere
with web access. And with a sensible CMS security
model, you can be sure that only authorised people
can perform authorised tasks.
You can specify dates and times for the content
to go live and be archived or removed, along with
the contents target audience segments. You can
also impose review dates to ensure that information
is not simply left on the site to rot until a
new product replaces it. The responsible area
will need to rubberstamp the content as still
valid, commission a replacement or archive/ delete
it. If content is removed or archived, the CMS
will ensure that the remaining content is still
structurally consistent, without leaving orphaned
links to the deleted asset.
Introducing a Content Management System is no
small matter for an eBusiness, it is a strategic
tool. With Content Management Service you will
crystallize the Content Management Process and
resolve any inefficiencies, if required. In particular,
our Content Managment Service will include:
- Documenting automated, audited workflow/
- Templating the process in a CMS
- Implementing a Roles-based security management
- Scheduling launches and archiving old content
- Integration with back office systems, if
- Creating scalability to ensure smooth operations